Privacy policy

Last Updated: July 2026

At Mirelle and Co, your privacy is important to us. This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit or make a purchase from www.mirelleandco.co.za (“the Website”).

By using our Website, you agree to the collection and use of your information as described in this Privacy Policy.

1. Who We Are

Mirelle and Co is a jewellery brand operated by The Gold Avenue (Pty) Ltd, committed to protecting your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA).

If you have any questions regarding this Privacy Policy, please contact us:

Email: sales@mirelleandco.co.za

WhatsApp: +27 60 533 7860

2. Information We Collect

When you interact with our Website, we may collect the following information:

Personal Information

  • Full name
  • Email address
  • Telephone number
  • Billing address
  • Shipping address
  • Payment information (processed securely through third-party payment providers)
  • Purchase history

Device Information

When visiting our Website, we may automatically collect:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages viewed
  • Time spent on the Website
  • Referring websites

This information helps us improve your shopping experience.

3. How We Use Your Information

We use your information to:

  • Process and fulfil your orders.
  • Arrange shipping and delivery.
  • Communicate regarding your order.
  • Respond to enquiries.
  • Prevent fraud and improve security.
  • Provide customer support.
  • Improve our Website and services.
  • Send promotional emails and marketing communications (only where permitted or with your consent).
  • Comply with legal and regulatory obligations.

4. Payments

We do not store your full payment card details.

Payments are processed securely by trusted third-party payment providers, including, where applicable:

  • PayFast
  • PayGate
  • Peach Payments
  • Payflex
  • Shopify Payments
  • Other secure payment gateways are integrated into our Website

These providers have their own privacy policies governing how payment information is handled.

5. Cookies

Our Website uses cookies and similar technologies to:

  • Remember your preferences.
  • Keep your shopping cart active.
  • Improve website functionality.
  • Analyse website traffic.
  • Measure advertising performance.
  • Personalise your shopping experience.

You may disable cookies within your browser settings; however, doing so may affect certain Website functionality.

6. Marketing Communications

With your consent, we may send you:

  • New product launches
  • Promotions
  • Exclusive offers
  • Newsletters
  • Collection updates

You may unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

7. Sharing Your Information

We only share your information where necessary to operate our business.

This may include:

  • Shopify
  • Payment providers
  • Courier companies
  • Email marketing providers
  • Website analytics providers
  • Fraud prevention services
  • Professional advisers were legally required

We do not sell your personal information to third parties.

8. Data Security

We take reasonable technical and organisational measures to safeguard your personal information against:

  • Unauthorised access
  • Loss
  • Misuse
  • Alteration
  • Disclosure

Although we strive to protect your information, no method of electronic transmission or storage is completely secure.

9. Your Rights

Subject to applicable law, you have the right to:

  • Access the personal information we hold about you.
  • Request correction of inaccurate information.
  • Request deletion of your information where legally permissible.
  • Withdraw consent for marketing communications.
  • Object to certain processing activities.
  • Lodge a complaint with the Information Regulator of South Africa.

To exercise these rights, please contact us using the details below.

10. Data Retention

We retain your information only for as long as reasonably necessary to:

  • Fulfil your orders.
  • Provide customer support.
  • Meet accounting requirements.
  • Comply with legal obligations.
  • Resolve disputes.

11. Third-Party Links

Our Website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those external websites.

We encourage you to review their privacy policies before providing any personal information.

12. Children’s Privacy

Our Website is not intended for individuals under the age of 18.

We do not knowingly collect personal information from children.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations or website functionality.

Any updates will be published on this page with the revised “Last Updated” date.

14. Contact Us

If you have any questions regarding this Privacy Policy or how your personal information is handled, please contact us:

Mirelle and Co

Email: sales@mirelleandco.co.za

WhatsApp: +27 60 533 7860